User reaches a promopage from Youtube video. The vidoe shows two young woman taking Lipton Strawberry Cake и Lipton Blueberry Muffin Tea together.
Dessert Lipton Tea Pyramids encouraged users to turn of devices and gather with friends offline with cup of Lipton Green Tea Strawberry Cake and Lipton Black Blueberry Muffin: Sweat Girls' parTea.
To arrange offline party a user collects cakes and muffins in a simple puzzle-game. Then she gets the invitation form, registers friends and shares invitation on Facebook page.
As Lipton brand shares a "social playground" identity, to arrange sweet parTea a user takes a part in a simple puzzle-game:
1."Transform the matching pairs of leaves in delicious desserts to get the invitation form.
2. Register friends you want to invite and share invitation on your FB page.
3. Make photos of your parTEA with Lipton Green Tea Strawberry Cake and Lipton Black Bluberry Muffin to take part in contest on Social Playground Page".
After user solves a puzzle, she registers names of friends she would like to invite, inputs the adress and shares it at her social media pages.
